How the links actually work
Each operator button carries a tracking parameter on the end of the operator's own web address — the sort of thing that looks like ?btag= or &affid= in the browser bar. The destination is always the operator's real site, with no redirect through anything in between. If you go on to register, that operator's affiliate system attributes the sign-up to this site and pays a fee: sometimes a share of their revenue from the account, sometimes a flat amount, depending on the programme.
You are not charged for any of it, and using an untracked link instead changes nothing about the terms you are offered.
What the commission pays for
Hosting, and the hours it takes to work eight criteria across five operators and then go back and do it again when something moves. There is no sales team here, no advertising spend and no other revenue line — no sponsored posts, no paid guest articles, no operator-written copy dressed up as a review.
The five things it cannot buy
- A score. Stars come out of the published criteria. There is no adjustment step afterwards.
- A position. Order on the homepage follows the scores, and where two sites tie they appear in the order they were reviewed.
- A category pick. The themed picks are decided before anyone looks at what a programme pays.
- Deletion of a criticism. Operators do not see reviews before they publish and have no right of reply written into the process.
- Absence. We do not take payment from one brand to keep another off the list.
Marked as advertising
Paid links are labelled where they appear, not just here. Every operator card carries the note Ad · 18+ · T&Cs apply, the disclosure block sits directly above the showcase on the homepage, this page is linked from the footer of every page, and the outbound links are tagged so search engines treat them as paid rather than editorial. UK advertising rules require that advertising be recognisable as advertising, and we would rather over-label than argue about it.
Reading a paid comparison sceptically
The obvious question is why anyone should trust a comparison written by someone who gets paid when you sign up. There are two honest answers and neither is proof.
The first is structural. Commission arrangements across UK casino affiliate programmes are broadly similar, so there is very little to gain from steering readers toward one licensed brand over another — the incentive to distort is much weaker than it looks from outside.
The second is that a comparison site which recommends badly stops being read, and a reader who comes back is worth more than any single sign-up fee. That is self-interest rather than virtue, but it points the same way.
Since neither answer settles it, the criteria are published in full on the homepage method block, every operator's licence can be checked independently on the UK Gambling Commission register, and the facts in each write-up are the kind you can verify on the operator's own site in a couple of minutes. Test a few. That is a better basis for trust than a promise.
Our position, stated plainly
Jackpot Blueprint UK is an independent, affiliate-funded comparison site. We are not a gambling operator, not a regulator, and not owned by or affiliated with any brand listed on this site. We run no games, hold no player accounts and take no part in play or in the handling of money. Brand names and logos appear for identification in a review context and remain the property of their owners.
Last checked 27 July 2026. For adults 18 and over. Offers referenced on this site are described by type only and change without notice; always read the terms on the operator's own site. Free confidential help: responsible gambling resources.